Sydney Walz
P008 → Creator Social Strategy
Bri Noble of @Urbancowgirlranch
Goal: Create guiding principles for a new social team to help them drive follower growth, new brand deals, and signups for in-person experiences
Strategy: A three-pronged approach across Facebook, Instagram, and YouTube focused on educational content, shareable content, and brand deal-relevant, creative lifestyle content
Results: Over 50k follower growth, acceptance into Meta’s We the Culture Program, brand deals with @Drunkelephant, @Crownroyal, @Theranchatrockcreek, @Revivalclothing, @Relaischateux, @Ariatinternational, @Michaelagrella, @Pruniafeedgreatness, @Cavallohoofboots, @Xfinity, @Woolrich
Full strategy document available upon request