Sydney Walz
P003 → Events Strategy
Akkio with LaVie @ Traffic & Conversions Summit
Results: 45% talk attendee MQL conversion rate
Expanded Akkio events strategy from targeted small digital marketing agencies to including medium/large creative and media agencies including agency holding companies.
Owned presentation deck and in-person lead generation alongside sales team.
Digiday Media Buying Summit
Results: 3X lead target
US Campaign
Results: Will reach digital, creative, and media agencies