Sydney Walz
P005→ Creative Strategy
Uber Eats - Chef 2 Chef (B2B campaign)
Goal: Drive B2B signups for Uber Eats
Strategy: Inspire local restaurants to join Uber Eats by challenging them to view Uber Eats
as a limitless sales tool
Results: Data protected under NDA
Managed creative strategy / sourced chef influencers / Wrote script and shot list
Partnered with Sawhorse Media to direct the on-site shoot
Zynga - Words With Friends 2 #Playpinkforthecure
Goal: Drive 6 million Susan G. Komen pink tile uses in Words With Friends 2 to increase awareness
and donations for breast cancer research - Words With Friends 2 promised a $100,000 donation
to Susan G. Komen upon reaching the goal
Strategy: Partner with influencers to tell their personal breast cancer stories in an effort to inspire
their followers to play and donate to the cause - we prioritized authenticity and target audience
overlap over creative execution. While some were creatively inclined, others weren’t but all of the
content helped us deliver meaningful results.
Results: Pink tiles had the highest feature adoption rate ever seen in Words With Friends at that
time, exceeding player engagement rate goals with a grand total of 10,325,901 tiles played, and
surpassing the ROI expectations by 200%. Players were also inspired to self-donate, raising
an incremental $5,796 for Susan G. Komen
Disney - “The Nutcracker and the Four Realms”
Goal: Drive ticket sales for film specifically catering to the interests of a youth audience
Strategy: Partner with influencers reflecting the interests of the younger female generation.
Results: Under NDA