Sydney Walz
P002 → B2B Product Marketing
Branded Content on Facebook Reels
Pre-launch: Messaging & Positioning, social post teasers in partnership with Ray-Ban
Hyperspeed Launch: Social announcement posts, Meta for Creators blog launch post, onboarding guide, Branded Content landing page update, technical Help Center article, inclusion in Reels School in NYC, Creator Week, We the Culture webinars, & the Meta Creator Newsletter
Budget: None (No paid social ads used)
Results: Creator onboarding & Reels creation goal -> Exceeded
Ads on Facebook Reels Global Expansion
Pre-launch: Messaging & Positioning updates, invite to Test Social Post
Launch: Social announcement posts, Meta for Creators blog launch post, creator case study (click to read), Technical Help Center article, & the Meta Creator Newsletter reaching 1M+ creators
Launch & Sustain: Scaled campaigns - mutli-touchpoint in-app notifications & emails sent to segmented creator userbase based on eligiblity
Budget: None (No paid social ads used)
Results: Creator onboarding & Reels creation goal -> Exceeded
Akkio - “Built On” Agency Pricing Announcement
Audience: Account, media, and data teams at marketing, creative, and media agencies
B2B Content Marketing
GoodData - Technical Whitepaper
Audience: Enterprise VP of Data Engineering & CTO
Zendesk - Quibids Customer Case Study
Audience: SMB Director & VP of Customer Support